Not every business needs a full-time communications manager.
Problem: Online presence and leadership communication of your SME don't have a commercial impact.
Not enough leads, talent, investors.
Solution: My 18 years of experience to support your content, communications, LinkedIn, websites, and digital projects.
Without cost and commitment of a permanent hire.
Most B2B SMEs struggle to turn LinkedIn into a reliable growth channel.
Problem: Your company page and leadership profiles on LinkedIn don't have a meaningful commercial impact. You don't attract leads, talent, investors.
Solution: My full-service LinkedIn management that aligns your SMEs company page(s) and key executives around real business goals.
Strategic communication across leadership, digital channels, and customer touchpoints
Backed by 18+ years in corporate communications and digital design for top names in finance, commodity trading, international organisations, sports and entertainment.
Communication Strategy
Messaging and positioning
Communication planning Leadership communication
Employer branding
LinkedIn strategy and content
Website content
Thought leadership
Newsletters and articles
Website messaging
UX review and recommendations
User journeys
Digital experience improvement
Content and Visibility
Digital Presence
What I do:
My services
Company Page Management
A full-service content and community system that builds your brand visibility and trust with clients, talent and investors.
You get:
LinkedIn Company Page Audit: Analysis of presence, competitors, gaps.
Profile Optimisation: Rewrite of your company page for search & higher conversions.
Content Strategy: Mapping content themes to real business goals.
Done-For-You Content: Writing, graphic/carousel design, and scheduling of all posts (your prior approval).
Team & Community Engagement: Guidance on how to engage your team + moderating page comments.
Monthly Analytics: Tracking and ongoing optimisation.
A LinkedIn growth system that combines your company page with your leadership voices and employee engagement. Working together as one.
You get:
Everything in "Company Page Management" package
Executive Ghostwriting: Dedicated personal profile content creation for 2 company leaders (CEO, Sales Director, Founder, etc.).
Voice Development Workshop: 1-on-1 sessions for each leader's authentic professional tone.
Strategic Synchronization: Aligning executive personal stories with corporate marketing goals to capture maximum following, engagement and inbound inquiries.
3,500 CHF / month · min. 3 months
Company Page + Executive Engagement System
Guarantee:
Rework and revisions until you are 100% satisfied with the brand voice and design assets.
Guarantee:
30-day satisfaction guarantee with the flexibility to change designated leadership profiles.
1'800 CHF / month · min. 3 months
Perfect for:
SMEs whose company pages sit silent or post randomly. Stagnant to prospects, investors and talent.
Perfect for:
SMEs who want a full system that secures leads, top talent, builds stakeholder trust.
"We need communications support, but not enough to justify a full time hire."
Problem:
❗️ Your website, LinkedIn, newsletters, and communications projects are handled by different people with no clear owner.
❗️ You know your messaging needs work, but hiring a senior communications manager is difficult to justify, especially budget-wise.
❗️Marketing agencies promise the mountains but they cost a lot and not really providing strategic direction and ensuring consistency.
❗️ Your leadership team wants visibility that matches your industry, but nobody has the time to plan, create, and coordinate content.
✅ The truth. Many SMEs need experienced communications support, but not on a full 100% basis.
A fractional communications lead provides strategic direction and hands on execution exactly where it is needed, without the cost and commitment of a permanent hire.
"Iwona brought strong strategic thinking to our social media planning. She asked thoughtful questions and took the time to truly understand what worked and what didn't. Her can-do attitude, positivity, and responsiveness make collaboration smooth and effective."
Vega Chang
"Iwona is an excellent advisor for anyone who wants to build a clear, consistent presence on LinkedIn. Iwona listens carefully, quickly understands your goals, and turns them into simple, practical steps you can follow."
Tadeusz Świąder
Strategic Advisor at Inventity Foundation
CEO & Founder - JadeArtisan
Hello, I'm Iwona.
I help SMEs with their messaging, content, digital presence, and communication processes on a flexible basis.
From communication strategy and website messaging to LinkedIn, executive visibility, and stakeholder communications, I provide both strategic direction and hands on execution.
My background combines 18 years of experience in corporate communications, digital communications, and user experience across international organizations including Cargill, Pictet, the European Central Bank, and SRG SSR.
Based in Switzerland. I speak:
English (fluent), French (fluent), German (fluent), Polish (native), Spanish (advanced)
Having worked in highly regulated and reputation sensitive environments, I understand the importance of clarity, professionalism, confidentiality, and consistent communication.
Hello, I'm Iwona.
I help founders and independent consultants turn LinkedIn into a steady source of clients. Knowing they always have an inflow of new client conversations, they get a peace of mind and can focus on their work.
I rewrite and redesign LinkedIn profiles into real landing pages that show what problems you solve, for who and what makes you stand out.
My work allows leaders to be found, understood and trusted by clients. Without spending time "figuring it out" or writing posts which don't bring the desired results.
Based in Switzerland. I speak:
English (fluent), French (fluent), German (fluent), Polish (native), Spanish (advanced)
I come with 18 years of Corporate Comms and UX Design experience within global organisations such as Cargill, Pictet Bank, the European Central Bank, I understand the level of precision, confidentiality, and reputation awareness required by senior executives.
"Iwona provided us with an excellent social media marketing strategy which was based on an impressive research of our niche. She focused on our business objectives and gave us a clear plan what to do to reach our ideal clients. Highly recommend."
Magda Lewandowska
Head of Sales @ Marina Royale Real Estate
Get in touch
"With full confidence, I can recommend Iwona’s LinkedIn profile audit to anyone who expects professional, structured, and effective support, while also valuing a partnership based approach and respect for their own communication style. Her step by step working method makes even a broad scope of changes easy to implement, and the profile begins to genuinely support professional and business goals."
Ewa Opach
Head of DIMAQ Certification, IAB Poland
My services
Authority Sprint
Your profile starts converting visitors into client conversations.
You get:
■ Full Profile rebuild + rewrite (headline, about, experience) so the right clients see you and reach out immediately
■ Custom-made banner + featured section that drive conversations
■ Profile photo guidance and editing
■ Tailored content strategy to attract clients in your niche
■ 1-hour session to refine, align
Your LinkedIn becomes a system. Clients come to your profile through your content and convert into clients.
You get:
■ Everything from Authority Sprint
■ Content strategy that builds your audience and converts for clients
■ Done-for-you content: 12-20 posts/month written and optimised for engagement + conversion
■ Weekly analytics + improvements
■ Fast, simple approval workflow
■ End-of-3-months: custom operating manual so you can continue without me.
90 days · 3,000 CHF/month
Profile + Content Full System
Guarantee:
Rework until 100% satisfied +
1-hour follow-up session 30 days later
Guarantee:
30-day money-back if you're not satisfied.
One-off service · 7 days · 800 CHF
Perfect for:
Founders and independents who get views but no relevant DMs or replies.
Perfect for:
Founders and independents who want to build an inbound machine that converts.
*I offer optimisations for both personal and company profiles.
© 2026. All rights reserved.
Interim / Fractional Communications & Digital Media Lead for B2B SMEs in Switzerland and beyond
Corporate Communications
Brand Communications
Executive Content Advisory & Audits
LinkedIn Company Pages, Leadership Personal Pages
LinkedIn Client Acquisition & Content Strategy
Lead Generation, Talent, Investors
📍Based in Valais, Switzerland. Working in-person and remotely.
CPD Certified
